Website content – use proper words and grammar

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As someone who does web content, I see some business and personal websites where something isn’t right. Either: 1) someone in the business without a good grasp of English wrote the content themselves or: 2) they got the lowest bidder with the same or lower quality English to write something for them. Why should it … Read more

How to … Tips on using Humidiifers

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In keeping with my attempt to provide what I hope is interesting and/or useful information in my blogs … With winter weather, our homes tend to have drier air inside. Dry air can lead to respiratory discomfort and even medical problems.  Static electricity increases, so you get that undesirable or even painful spark jump when you … Read more

10 Steps to a great Spotlight speech

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I recently presented suggestions for how to give a 60 second or 1 minute self-introduction speech to some group – whether business people or some other. I mentioned that there are at least three different types of introductory marketing speeches: – a Spotlight / Focus / Center of Attention – an Elevator pitch – a … Read more

Steps to a great 60 second self-introduction speech

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Many Chambers of Commerce and other business associations around the country have groups which help other members market products and/or services.  The most common name I’ve seen for these is “Lead Groups”.  They are basically networking groups intended to generate leads for the members. The meetings of these groups are often informal and generally last … Read more

If you build it, they will come

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In the movie “Field of Dreams”, Ray Kinsella is walking through a cornfield when he hears a voice say: “If you build it, he will come.” This line from the script has apparently been misquoted or changed to be: “If you build it, they will come.” The movie used the “he” version. Well, I can … Read more

How to fire an unsatisfactory employee

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It’s one of the most difficult things to do in running your business (This is a long post, but a good procedure I’ve learned through real life and research.) As the Owner, President, or Manager of a small company, you have many responsibilities. Your primary responsibilities are to maintain and help your company grow. You … Read more

Diesel prices – a point of curiosity

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I’m kind of a news junky, so I try to pay attention, but … Has the media missed reporting on something?  Or did I just miss the report on the news and across the internet? There’s one thing I noticed recently.  Diesel fuel prices are lower than regular gasoline. Diesel prices used to be 60-80 … Read more

New Marketing Mantra: Position

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You’ve heard the statement many times that the key elements in business are Location, Location, Location.  That one word is called out three times for emphasis and because each use covers a different area. In real estate, where it’s thought the term originated, it means a quality neighborhood, nearby shopping, hospitals, etc. For other businesses, … Read more

Vapors

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Originally published on Blogspot Sunday, January 31, 2016 Something simple, intriguing, beautiful, and relaxing (better when looked at in a larger window) Maybe we should all take some time out of our busy schedules just to quietly observe nature a little more. When the sun rises on a cold morning here in North Carolina, it … Read more